Grow your sport using Data, Marketing & AI
SportTower is the AI platform that allows sports organisations to achieve new levels of fan and member relationships, lifts revenue, and unlocks the insight hiding inside their own data — securely, privately, and on their terms.
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Celebrating 8 years of award-winning work for sports biggest names
A platform built for sports, run on your own data.
SportTower is an AI-powered digital platform designed to enhance customer service, lift revenue, and surface insight on the community around your sport or club. We help sports organisations solve the two challenges most organisations share — growth and efficiency.
We hold security and your own 1st party data in the highest regard. SportTower is the bridge to your organisations safe to deployment of AI. It is fast to integrate and trained only on what you choose.
How it works→Secure by design. Specific to your organisation.
Unlike generic LLMs, SportTower runs on secure, private small-language models uniquely trained on your data and is a fully grounded. You choose the files, the documents, the records — the model learns from what you give it, and nothing leaves your control.
The tools your team needs to grow and serve the community.
Conversations that convert, around the clock.
Advanced real-time AI voice and chat agents, trained on your data, delivering instant and actionable conversations to your fans and members — at any volume, any hour. Unlike generic LLMs, the model is unique to you, so resolution quality and tone-of-voice stay on-brand.
- Lift fan and member service quality, and sales conversion rates
- Free up staff time and remove ticket backlogs
- Cover staff shortages on high-volume days and matchday hours
- Trained in real-time on your data — every interaction sharpens the next
Enterprise-grade insight into your community.
Fan Sonar delivers a unified, real-time view of your reach, sentiment, and content performance across every channel — so you stop guessing and start growing. The signals that used to live in five dashboards now live in one.
- An instant view of your reach across every social channel
- Discover new influencers in your sport or local market
- Track fan sentiment, channel by channel, in real time
- See which content has performed best — and why
Real outcomes for your sports organisations.
Every datapoint added to the platform makes the next conversation sharper — and every conversation makes the next member, fan, or match day a little more valuable.
Higher fan and member satisfaction, with on-brand responses on the channels they already use.
Move more memberships, tickets, hospitality and merch — without adding to your team's workload.
Cover staff shortages on high-volume days and hours — matchdays, big releases, fixture announcements — automatically.
Light the way for your community.
Book a demo and we'll show you what SportTower.ai looks like trained on your data — voice, chat, and Fan Sonar, working together from day one.