SportTower.ai is a product from Halfspace and Pri0r1ty AI.
Halfspace are multi-award winning sports marketing & data experts based in London, UK. Halfspace were acquired by Pri0r1ty Intelligence Group PLC in May 2025 and have been building upon their deep knowledge in the sports sector to combine data, AI and marketing for tangible client results.
Teams everywhere have embraced large language models, but security and integration concerns hold most organisations back. SportTower is the bridge: AI that's safe to deploy, faster to integrate, and trained only on what you choose.
We believe the insight that grows a club already lives inside its own data. Our job is to turn that data into sharper conversations, higher revenue, and a stronger community — without ever putting it at risk.
DeadBolt
Data Clean Room
Deadbolt is our Data Clean Room. Deadbolt enables collaboration of data between partners for commercial value and additional revenue streams for clubs allowing access to 1st party data. Brands can answer and capitalise on key business intelligence questions relating to their own marketing objectives to aid growth their customer bases via partnership
CompassID
Insights into your user's behaviours
Our proprietary tracking technology enables you to learn more about your fanbases from the engagement as well as allowing targeted campaigns to grow revenue to these fans across ticketing, sponsorship, merchandise and digital rights. Data can be exported into all major platforms with all media planning & buying operated by the Halfspace Group digital team.
Amplify
Matching Brands to Rightholders
Our Amplify partner matching service will help you uncover the right brand to approach. Using our advanced AI and data models, we have proven the value of advancing sports sponsorship with high ROI for all parties involved.
Light the way for your community.
Book a demo and we'll show you what SportTower.ai looks like trained on your data — voice, chat, and Fan Sonar, working together from day one.